Privacy Notice

Bluemercury & Bluemercury.com Notice of Privacy Practices

This Notice of Privacy Practices was updated in July 2025.

This Notice applies to Personal Information collected, processed, or stored by Bluemercury, bluemercury.com, or m61labs.com. Personal information may be shared between or processed by any of these brands.

This Notice of Privacy Practices explains:

  • Why We Collect & Use Information

  • Safeguarding Information

  • Categories of Information We Collect and How We Collect It

  • Who We Share Your Information With

  • Our Use of Information Technologies

  • Managing Your Preferences

  • California Residents

  • Managing Customer Privacy (CO/CT/NV/UT/VA/OR/TX/MT/IA/DE/NH/NE/NJ/MN/TN)

  • Ownership of Customer Data

  • Additional Disclosures

Your access to and use of our services means you agree to the terms in this Notice and our Terms and Conditions.

This Notice may be updated from time to time. Bluemercury will notify you of any changes by posting an updated Notice on this page. We encourage you to refer to this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service department:

Via email at: privacymaster@bluemercury.com

By phone at 1-800-355-6000

By mail at:

Bluemercury Customer Service
ATTN: Privacy Office
28-07 Jackson Avenue Long Island City, New York 11101

Why We Collect & Use Information

We at Bluemercury understand that you entrust your data to us. We value that trust.

Your Personal Information will be retained only as long as necessary to carry out the purposes outlined in this Notice.

We may combine information collected from different sources. Below is a summary of the primary ways we collect and use information:

Loyalty/Financial Incentives

Bluemercury offers BlueRewards, a customer loyalty program with three tiers. Silver members are those who spend between $0 and $299 annually, Sapphire members spend between $300 and $999 annually, and Platinum members spend more than $1,000 annually. To participate, you must provide an email (so we can send reward and program-related information), first name, last name, and provide a password or sign-in to your bluemercurty.com account. The purpose of the BlueRewards loyalty program is to encourage repeat business with Bluemercury and enhance your shopping experience.

The benefits provided to customers (or realized by Bluemercury) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Bluemercury also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.

The benefits of the BlueRewards program are described Here. The terms and conditions are available Here.

We will not discriminate against you for exercising your rights under Consumer Data Privacy Legislation. BlueRewards members also remain free to opt-out of email, phone, and text marketing at any time.

We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

Safeguarding Information

Bluemercury, bluemercury.com, and m61labs.com have implemented procedural, technical, and administrative measures to safeguard the information we collect and use. For your protection, we designed our technology-enabled services to accept orders only from secured web and mobile browsers.

No security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, the National Cybersecurity Alliance provides comprehensive information to stay safe online.

Categories of Information and How we collect it

Bluemercury collects certain information from you and about you. Information is collected directly from your, or through other means.

We may collect or use the information made available to us through third-party platforms, online databases, and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.